Who We Are

At LABEL NAMA we believe that clothing is more than just fabric; it’s an expression of who you are.

Our mission is to create a wardrobe that mirrors your vibrant personality and zest for life. We are passionate about infusing each piece with color, creativity, and a touch of whimsy, ensuring you feel empowered and exuberant every time you step out in our outfits.

Our designs are tailored to complement every body type, making you feel confident and comfortable. Our brand is dedicated to celebrating the energy, spirit, and individuality of every woman, offering a dazzling array of garments that radiate joy and confidence.

Embrace the colours of life with LABEL NAMA, where fashion meets fun, and every outfit is a celebration of life’s vibrant moments.

Brand Ethos

  • Comfortable Silhouettes

    Our garments ensure maximum comfort with designs that allow you to move freely throughout your day, without compromising on style.

  • Vibrant Prints

    Our vibrant prints add a pop of colour to your daily wardrobe, providing a pick-me-up on a dull day or the perfect detail for a special occasion.

  • 100% Organic Cotton

    Made from 100% organic cotton, our garments are soft, breathable, and eco-friendly, offering sustainable fashion that feels good on your skin.

Know our Founders

Nidhi and Anupriya’s friendship began in the bustling corridors of their college, where they bonded over shared dreams and ambitions. After graduating, they both embarked on successful careers in banking, mastering the art of finance and strategy. Life took another joyous turn as they both became mothers to beautiful daughters, finding new inspiration in their roles as parents.

They both always nurtured a passion for fashion. This shared love for style and a deep desire to create something meaningful led them to a pivotal decision: to venture into the world of fashion.

Thus, LABEL NAMA was born. With a vision to design clothing that celebrates the essence of womanhood, Nidhi and Anupriya dedicated themselves to creating a brand that embodies elegance, comfort, and empowerment. Their journey from college friends to ex-bankers, and now as founders of a thriving women's clothing brand, is a testament to their resilience, creativity, and unwavering friendship.

Today, LABEL NAMA stands as a symbol of their shared journey, offering a collection that resonates with women from all walks of life, inspired by the beauty and strength of the remarkable women they’ve become.

Our Bestsellers

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