Nidhi and Anupriya’s friendship began in the bustling corridors of their college, where they bonded over shared dreams and ambitions. After graduating, they both embarked on successful careers in banking, mastering the art of finance and strategy. Life took another joyous turn as they both became mothers to beautiful daughters, finding new inspiration in their roles as parents.

They both always nurtured a passion for fashion. This shared love for style and a deep desire to create something meaningful led them to a pivotal decision: to venture into the world of fashion.

Thus, LABEL NAMA was born. With a vision to design clothing that celebrates the essence of womanhood, Nidhi and Anupriya dedicated themselves to creating a brand that embodies elegance, comfort, and empowerment. Their journey from college friends to ex-bankers, and now as founders of a thriving women's clothing brand, is a testament to their resilience, creativity, and unwavering friendship.

Today, LABEL NAMA stands as a symbol of their shared journey, offering a collection that resonates with women from all walks of life, inspired by the beauty and strength of the remarkable women they’ve become.